The numbers are in – and The Sun can now confirm that the paper’s ‘Old Pounds for Poppies’ appeal raised more than £1 million for the Royal British Legion in the run-up to last weekend’s Remembrance Sunday commemorations.
Hundreds of thousands of readers rummaged around for old pound coins and donated them to poppy sellers up and down the country.
The Prime Minister Theresa May praised The Sun’s campaign, led by Mike Ridley and Amy Jones. “As the nation pays tribute to those who gave their lives for our freedom I want to thank Sun readers for their generosity,” she said.
“Raising a million pounds will make a real difference to lives all over the country. Congratulations on a brilliant campaign.”
The Duchess of Cornwall Camilla backed the campaign by donating an old pound coin, and celebs including Charlotte Hawkins, Vicky Pattison and Ray Winstone threw their weight behind the campaign too.
The Legion’s Director of Fundraising Claire Rowcliffe thanked The Sun’s readers. “The support we’ve had during The Sun’s Old Pounds for Poppies campaign has been inspirational.”